Question 1

What is a customer health score?

Accepted Answer

A customer health score is a numerical indicator (typically 0-100) that represents how likely a customer is to continue using your product. It's calculated based on usage patterns, engagement levels, feature adoption, and other signals that predict retention or churn.

Question 2

How does FirstDistro calculate health scores?

Accepted Answer

FirstDistro analyzes customer activity patterns including login frequency, feature usage, engagement depth, and trend changes over time. The AI identifies patterns that correlate with healthy, engaged customers versus those showing signs of churn risk.

Question 3

How quickly can I see health scores after setup?

Accepted Answer

You'll see initial health scores within minutes of installing the SDK. As more data is collected, the scores become more accurate and predictive over the first few days.

Question 4

What alerts will I receive from FirstDistro?

Accepted Answer

You'll receive alerts when: a customer's health score drops significantly, a customer shows no activity for an extended period, usage patterns indicate potential churn risk, or a previously healthy customer starts declining.

Question 5

Is FirstDistro a Gainsight alternative?

Accepted Answer

Yes, FirstDistro is a simpler, more affordable alternative to Gainsight for SMB and mid-market SaaS companies. While Gainsight is designed for enterprise with complex implementations, FirstDistro focuses on core health scoring and churn prevention with self-serve setup in under 30 minutes.

Question 6

Does FirstDistro have a free plan?

Accepted Answer

Yes. FirstDistro offers a free plan with 50 customer accounts, health scores, AI-drafted outreach (view only), CRM sync, and SDK access. No credit card required. You can install the npm SDK (npm install @firstdistro/sdk) or use the MCP server for Claude, Cursor, or Windsurf.

SDK (npm)

Quick start (npm)

React hooks reference