Churn isn't random. It's invisible until it's too late.
FirstDistro helps B2B SaaS teams catch silent churn: customers who look healthy, don't complain, and still leave. We surface early risk signals and prescribe actions while churn is still preventable.
The churn nobody tracks
Most churn doesn't come from angry customers or red health scores.
It comes from customers who quietly disengage.
They still log in.
They still pay.
They still say "everything's fine."
Traditional CS platforms are built to report churn, not prevent it.
By the time risk shows up in a dashboard or QBR, the decision was already made weeks earlier.
Why customer success platforms don't catch this
Enterprise CS tools assume churn is obvious.
They rely on manual health rules, lagging indicators, and humans noticing patterns across dozens of accounts.
That works when:
- • Teams are large
- • Setup budgets are massive
- • Churn reviews are retrospective
It fails for modern SaaS teams managing hundreds of high-value accounts with lean CS teams.
Silent churn slips through the cracks.
How FirstDistro is different
FirstDistro is an early-warning system, not a reporting platform.
We continuously analyze usage, engagement, and sentiment to detect subtle risk patterns — long before churn is explicit.
When risk emerges, we:
- •Alert the team in real time (Slack, email, CRM)
- •Explain why the account is at risk
- •Recommend what action to take next
No dashboards to babysit.
No six-month data projects.
How it works
Turn customer data into retention action in 3 steps
Detect hidden risk
We track usage patterns, engagement shifts, and sentiment changes to surface early warning signs across every account — automatically.
Alert instantly
When an account starts drifting, alerts fire in Slack, email, or your CRM. No dashboards to babysit.
Intervene with clarity
AI playbooks explain why the account is at risk and recommend concrete actions to stabilize it.
Fewer surprises. Higher retention. Predictable revenue.
Our mission
Customer Success teams shouldn't be blamed for churn they couldn't see coming.
We're building FirstDistro so CS teams can move from reactive firefighting to proactive intervention — without months of setup, complex data projects, or guesswork.
Every customer that can be saved should be saved before it's too late.